Paid Search Marketing Services

One might think that having a physical shop and marketing through word of mouth might be enough – but this is rarely the case. Even with a website, a blog, and regular posting on social media, any business will surely benefit in the added boost of Search Engine Marketing (SEM). Almost everyone is connected globally and with online marketing, especially on search engine, the world is now more accessible than ever. This is all thanks to the internet and this is why it pays to invest in it as well!

First, what is Search Engine Marketing (SEM)?

SEM is another important aspect of digital marketing, with paid search advertisements as its main strategy. One of the most popular is Pay-Per-Click (PPC), wherein you set up an ad for the business, you decide on the budget, set the target audience, and only pay for the result — which is in most cases the clicks. PPC increases the possibility of your ad being visible in search engine results, allowing you to reach your customers better. It is common practice that whenever someone needs something (may it be a product, a business, a place, or a service), Google will most likely be consulted. With Google ads, your customers can immediately see your brand the moment they start searching for it online. In fact, the ads don’t even end in the results page. There are even advertisements that perform depending on the behavior of your target customer. Yes, remember the ads that you have been seeing a lot lately, both in Google and on your social media accounts? It’s exactly that.

Our Google Ads and Search Marketing Services

Working with Google and advertising in it can get pretty tricky and technical. The good news is that this is what Buzz Digital does best and we can surely help you. This is what we do and we are backed with years of experience, professional certifications from Google, thorough research, and an understanding of the complex search engine algorithms.

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If you already have SEO, do you still need SEM?

Definitely! These two are closely connected but they are not entirely the same. In order for your brand to have a strong SEO campaign, it is mandatory to invest in SEM as well. Just like SEO, the latter has its own advantages and below are some of them.

Better visibility in search engine results

Your target customers spend time on the internet and during this time, they are bombarded with ads from your competitors. Be in the front line and reach them better. The higher you are on the first page of Google search results, the more advantage you have from everyone.

Stronger and more legitimate online presence

The stronger presence you have the online, the easier it is for your customers to find you. You might have ads on social media, but you may also have target clients who are minimally active in these social spheres. With SEO, we are further improving your online presence and with SEM, we are targeting your customers to discover your brand and engage with it. As they click on the ads, they are directed to your website, providing you with more traffic and sales opportunities.

Cost Flexibility and Effectiveness

There are different methods of marketing and advertising online. The good thing with PPC and SEM is that you can set your budget depending on your preference and pay only for the results. There are various options available at your perusal when setting up your ad, including the demographics of your target customers, their location, and more. There are also additional strategies that further boost your paid campaigns and Buzz Digital can surely help you in implementing these.

Ready to Outrank Your Competitors?

Fill out our client assessment form and let’s discuss how we can help your brand get results. Whether you need a new website, a redesign, SEO or paid search marketing, we got you covered!

We offer our services for many different industries including

  • Cleaning Companies
  • Travel Industry
  • Medical Practices
  • Real Estate Agents
  • Hotels & Restaurants
  • Bank & Finance Companies
  • Legal Firms
  • Personal Fitness Trainer
  • Blockchain Marketing
  • Home Improvement
  • Start Up Companies
  • Transportation & Storage
We offer a full suite of online marketing solutions, including web design and development, SEO, website hosting, social media marketing as well as e-commerce services, to a diverse portfolio of clients.